{"id":14996,"date":"2020-06-04T16:17:00","date_gmt":"2020-06-04T16:17:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-30T00:00:00","slug":"mls-attistiba-vai-ta-klus-par-top-ligu-pasaule","status":"publish","type":"post","link":"https:\/\/shabakh.com\/podcast_bahar\/06\/04\/mls-attistiba-vai-ta-klus-par-top-ligu-pasaule\/","title":{"rendered":"MLS att\u012bst\u012bba: vai t\u0101 k\u013c\u016bs par top l\u012bgu pasaul\u0113?"},"content":{"rendered":"

Skats uz eso\u0161o momentu<\/h2>\n

MLS \u0161odien v\u0113r\u0161as pret sevi k\u0101 sporta trena\u017eieru z\u0101le \u2013 ne tikai vieta, k\u0101 uzlabot formu, bet ar\u012b platforma, kur\u0101 uzs\u0101k karjeras. Skatoties uz statistiku, pieaugot piesaistes skaitam, redzams, ka l\u012bga jau nav tikai “Zieme\u013camerikas izsl\u0113gts klubs”. Tirdzniec\u012bbas l\u012bgumi, telev\u012bzijas ties\u012bbas un sponsor\u0113\u0161anas dar\u012bjumi piepilda kases k\u0101 \u016bdens piepild\u012btas gl\u0101zes. Bet vai tas ir pietiekami, lai k\u013c\u016btu par glob\u0101lu sp\u0113ka centru?<\/p>\n

Finan\u0161u sp\u0113ks un invest\u012bcijas<\/h2>\n

Skatoties uz bankrollu, MLS izskat\u0101s k\u0101 jauns sp\u0113l\u0113t\u0101js pie galda, kuras likumi ir v\u0113l neizveidoti. \u012apa\u0161i svar\u012bgi ir “Designated Player” noteikumi \u2013 tie \u013cauj pie\u0146emt FIFA zvaigznes, kur\u0101m ir vajadz\u012bba, bet bud\u017eets pie\u0146emams. \u0160eit un tur ir tirdzniec\u012bbas p\u0101rtikas, kas p\u0101rpludina tirgus. Look: pirmais sezonas izdevums var k\u013c\u016bt par \u010detrreiz liel\u0101ku nek\u0101 pirms pieciem gadiem. Un \u0161is spiediens pie\u0161\u0137ir ar\u012b sp\u0113l\u0113t\u0101jiem iesp\u0113ju dot sol\u012bjumu, nevis tikai laiku. Tas ir ekonomisks dzin\u0113js, ko m\u0113s nevaram ignor\u0113t.<\/p>\n

Talantu avoti \u2013 kur n\u0101kamais Lionel Messi par\u0101d\u012bsies?<\/h2>\n

Talants pl\u016bst uz MLS k\u0101 dz\u012bvs pl\u016bsmas strauts no Dienvidamerikas, \u0100frikas un pat Eiropas, kur jaun\u0101kie “academy” lo\u0123istika tagad iet caur ASV. Pievienojoties starpnieka ce\u013ciem, jaunie sp\u0113l\u0113t\u0101ji k\u013c\u016bst par “draft” p\u0101ri. Piem\u0113ram, jauns centru aizst\u0101vis no Kolumbijas ir sp\u0113jis p\u0101rvar\u0113t divas sezonas treni\u0146us, lai beigtu ar 15 v\u0101rtiem un neatk\u0101rtotu progresu. By the way, \u0161is atspogu\u013co sp\u0113ju ne tikai piesaist\u012bt, bet ar\u012b att\u012bst\u012bt jaunu paaudzi, kas sp\u0113j sacensties pret starptautiskajiem standartiem.<\/p>\n

P\u0113c sporta, p\u0113c pasaules<\/h3>\n

Pasaules uztvere ir k\u0101 spogulis, kur\u0101 MLS redz savas iesp\u0113jas vai tr\u016bkumus. TV skat\u012bjumi no \u0100zijas pieaug, bet v\u0113l joproj\u0101m nav t\u0101da p\u0101rliecin\u0101ta piepras\u012bjuma k\u0101 Premier League vai La Liga. \u0160eit svar\u012bgs elements ir m\u0113r\u0137tiec\u012bga m\u0101rketinga kampa\u0146a, kur\u0101 l\u012bga prezent\u0113 ne tikai sp\u0113les, bet ar\u012b dz\u012bves stilu, kur\u0161 uzrun\u0101 glob\u0101lu auditoriju. Un noteikti j\u0101atz\u012bm\u0113, ka, kam\u0113r krustojums starp sportu un izklaidi veido jaunu kult\u016bru, tas ar\u012b pie\u0161\u0137ir l\u012bgai unik\u0101lu identit\u0101ti.<\/p>\n

Kas n\u0101k turpm\u0101k \u2013 izklausiet \u0161o<\/h2>\n

Ja m\u0113s gribam, lai MLS k\u013c\u016btu par glob\u0101lu top l\u012bgu, tad j\u0101izliek pie\u0146emt dinamisku strukt\u016bru: vair\u0101k starptautisku draud\u017eu, vair\u0101k invest\u012bciju tie\u0161i no klubiem, ne tikai no sponsor\u0113t\u0101jiem. And here is why: nesak\u0101rtots modelis, kur\u0161 balst\u0101s uz vienk\u0101r\u0161u “home-and-away”, var b\u016bt pietiekami tikai viet\u0113j\u0101m fan\u0101m, bet ne glob\u0101lam tirgum. Seko jaunumiem footballpklv.com<\/a> un izveido strat\u0113\u0123iju, kas savieno finan\u0161u sp\u0113ju, talantu rekrut\u0113\u0161anu un mediju kl\u0101tb\u016btni \u2013 tas ir ce\u013c\u0161 uz top l\u012bgu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Skats uz eso\u0161o momentu MLS \u0161odien v\u0113r\u0161as pret sevi k\u0101 sporta trena\u017eieru z\u0101le \u2013 ne tikai vieta, k\u0101 uzlabot formu, bet ar\u012b platforma, kur\u0101 uzs\u0101k karjeras. Skatoties uz statistiku, pieaugot piesaistes skaitam, redzams, ka l\u012bga jau nav tikai “Zieme\u013camerikas izsl\u0113gts klubs”. Tirdzniec\u012bbas l\u012bgumi, telev\u012bzijas ties\u012bbas un sponsor\u0113\u0161anas dar\u012bjumi piepilda kases k\u0101 \u016bdens piepild\u012btas gl\u0101zes. Bet […]<\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[],"tags":[],"series":[],"class_list":["post-14996","post","type-post","status-publish","format-standard","hentry"],"episode_featured_image":false,"episode_player_image":"https:\/\/shabakh.com\/podcast_bahar\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":[],"rssFeedUrl":"https:\/\/shabakh.com\/podcast_bahar\/feed\/podcast\/%d8%a8%d9%88%d8%af%d9%83%d8%a7%d8%b3%d8%aa-%d8%a8%d8%ad%d8%b1","embedCode":"

MLS att\u012bst\u012bba: vai t\u0101 k\u013c\u016bs par top l\u012bgu pasaul\u0113?<\/a><\/blockquote>